Brand is named the Official Boardsports Company of Major League
Baseball
LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--
Windward/W82, a leading outdoor gear specialist, and Major League
Baseball today announced a new partnership naming Windward/W82 the
Official Boardsports Company of Major League Baseball. The new deal is
part of a multi-year agreement between MLB and Camping World Holdings
(NYSE: CWH) and select business brands in their portfolio.
This long-term partnership includes major licensing and retail
components that will feature officially licensed MLB products sold at
Windward/W82 and other CWH retailers. Camping World brands are also
granted rights to produce MLB licensed items themselves in a variety of
consumer product categories.
Marcus Lemonis, CEO of Camping World Holdings and star of CNBC’s “The
Profit” said, "It is an honor to work with Major League Baseball, one of
the most historic leagues in American sports. We look forward to working
with the organization, starting with this year’s Postseason and
leveraging our extensive experience with outdoor enthusiasts around the
country to create and provide the best game day experience to its sports
and outdoor loving fan base."
With this new agreement, Camping World plans to expand its brand
awareness with an integrated marketing program that will reach millions
of MLB fans through broadcast, digital, social, mobile and in-ballpark
platforms. This includes LCS broadcast networks TBS, FOX and FS1, as
well as MLB Media assets MLB Network, MLB.com and MLB Advanced Media
mobile apps.
“We are looking forward to ‘The Profit’ bringing his special vision and
energy to MLB for new fan promotions surrounding the LCS, Spring
Training and more,” said Noah Garden, MLB Executive Vice President,
Business. “As we prepare to begin another memorable October of
Postseason baseball, this is the perfect time to welcome Camping World
to the MLB Family with a fully integrated partnership that will increase
their brand awareness and deliver MLB products into their retail
locations.”
About Camping World Holdings
Camping World Holdings, headquartered in Lincolnshire, Illinois, is the
leading outdoor and camping retailer, offering an extensive assortment
of recreational vehicles for sale, RV and camping gear, RV maintenance
and repair and the industry’s broadest and deepest range of services,
protection plans, products and resources. Since the Company's founding
in 1966, Camping World has grown to become one of the most well-known
destination for everything RV, with over 135 retail locations in 36
states and comprehensive e-commerce platform. Coupled with an
unsurpassed portfolio of industry-leading brands including Gander
Outdoors, Good Sam, Overton’s, The House and Windward/W82, Camping World
Holdings has become the synonymous with outdoor experiences. Camping
World’s stock is traded on the New York Stock Exchange under the symbol
"CWH".
About Windward/W82
W82 (formerly Windward Boardshop) is Chicago’s original boardshop
founded in 1982 located in Chicago’s lakeview neighborhood. The store
stocks a wide selection of snowboarding, skateboarding, longboarding,
swimwear, footwear, apparel and accessories. Combine that with a team of
knowledgeable gear specialists that will make sure you find the right
gear for your unique adventures. Their longstanding experience in the
industry and leading-edge approach to customer service will change the
way you think about a boardshop.
Their mission is to build a community and transform the snow, skate,
surf-sup retail industry by revolutionizing the standard of customer
service, retail innovation, and unmatched sharing of knowledge of the
products they believe in.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170918005871/en/
Source: Camping World Holdings