Brand is named the Official Outdoor Outfitter of Major League Baseball
LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--
Uncle Dan’s, a specialty retailer of outdoor gear, apparel and camping
supplies company, and Major League Baseball today announced a new
partnership naming Uncle Dan’s the Official Outdoor Outfitter of Major
League Baseball. The new deal is part of a previously announced
multi-year agreement between MLB and Camping World Holdings (NYSE: CWH)
and select business brands in their portfolio.
This long-term partnership includes major licensing and retail
components that will feature officially licensed MLB products sold at
Uncle Dan’s and other CWH retailers. Camping World brands are also
granted rights to produce MLB licensed items themselves in a variety of
consumer product categories.
Marcus Lemonis, CEO of Camping World Holdings and star of CNBC’s “The
Profit” said, "It is an honor to work with Major League Baseball, one of
the most historic leagues in American sports. The League Championship
Series presented by Camping World has already been one of the most
exciting in years. We look forward to continuing to work with MLB and
leveraging our extensive experience with outdoor enthusiasts around the
country to create and provide the best game-day experience to its sports
and outdoor loving fan base."
With this agreement, Camping World plans to expand its brand awareness
with an integrated marketing program that will reach millions of MLB
fans through broadcast, digital, social, mobile and in-ballpark
platforms. This includes LCS broadcast networks TBS, FOX and FS1, as
well as MLB Media assets MLB Network, MLB.com and MLB Advanced Media
mobile apps.
“We are happy to see ‘The Profit’ bringing his special vision and energy
to MLB for new fan promotions surrounding the LCS, Spring Training and
more,” said Noah Garden, MLB Executive Vice President, Business. “As we
enjoy another memorable October of Postseason baseball, this was the
perfect time to welcome Camping World to the MLB Family with a fully
integrated partnership that will increase their brand awareness and
deliver MLB products into their retail locations.”
About Camping World Holdings
Camping World Holdings, headquartered in Lincolnshire, Illinois, is the
leading outdoor and camping retailer, offering an extensive assortment
of recreational vehicles for sale, RV and camping gear, RV maintenance
and repair and the industry’s broadest and deepest range of services,
protection plans, products and resources. Since the Company's founding
in 1966, Camping World has grown to become one of the most well-known
destination for everything RV, with over 135 retail locations in 36
states and comprehensive e-commerce platform. Coupled with an
unsurpassed portfolio of industry-leading brands including Gander
Outdoors, Good Sam, Uncle Dan’s, The House and Windward/W82, Camping
World Holdings has become the synonymous with outdoor experiences.
Camping World’s stock is traded on the New York Stock Exchange under the
symbol "CWH".
About Uncle Dan’s Outfitters
Uncle Dan’s Outfitters offers high quality products for any outdoor
lifestyle. Whether it’s navigating cold Chicago winters, camping in the
mountains, or backpacking through Europe, Uncle Dan’s Outfitters is for
everyone. All are welcome from travelers to hikers to walkers to campers
to glampers to commuters to dog walkers. From path to pub, mountain to
museum, Uncle Dan’s will outfit anyone from everyday urban adventures to
exciting excursions abroad.
www.udans.com
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Source: Camping World Holdings